R&CPMK is the original entertainment & culture agency.

R&CPMK is the largest entertainment, lifestyle and culture agency within IPG. We specialize in driving cultural relevancy and engagement for brands, talent and content creators. R&CPMK has been at the forefront of entertainment and culture, disrupting the marketplace for more than 70 years. Our team’s expertise across talent, content, music, gaming, comedy and news keeps us connected, not only to the consumer, but also to the world of partners — tours, leagues, platforms, venues and so much more. This allows us to provide our clients a surround-sound approach that simply sets us apart from the rest.  

We like to say that we help make brands happen. We do this through an ‘art & science’ approach; our campaigns are holistic, never static, and always delivering stories and experiences for our clients in the most impactful way. 

Our account teams are led by industry veterans and subject matter experts who strive for excellence for our clients. The key to our success is flexibility and collaboration. We ideate, innovate and adapt. 

Our relationships run deep, and our insider access gives us the insight others don’t have. Today, we are strategic partners with over 400 of the most prominent and influential actors, musicians, producers, directors, content creators and athletes in the world.